Brazilian Offshoring Sector Essay Example | Topics and Well Written Essays - 1250 words

Brazilian Offshoring Sector - Essay Example According to the Milken Institute’s latest Capital Access Index, Brazil has improved capital access for its entrepreneurs with the intent to stimulate the nation’s economic growth (LBC para. 1). In addition, the Brazilian offshoring sector is characterized by better access to human capital. The case study clearly indicates that the country’s ICT-related technical and graduate courses generate nearly 100,000 graduates annually. According to official data, Brazilian universities produced over 220,000 graduates in 2008. Access to R&D and Technology The Brazilian government gives special concessions to the country’s R&D and technology sectors. To illustrate, the government provides companies with 50% excise tax reduction to purchase R&D equipment and 100% reduction to import software development materials. Brazil’s R&D expenditure in the 1997–2002 period was greater than that of India. The Brazilian Federal Government gives particular attention t o technology and considers software and IT services industry as strategic. In addition, the Brazilian Development Bank offers extensive credit facilities to foster technology projects. Capabilities Brazil has a fast growing economy capable of making the country an attractive destination for global investors. Information technology has been well developed in Brazil and it represents approximately 7% of the country’s GDP. ... nline business sector, Brazil is the largest market in Latin America and the country’s online market grew by 20% over the last year to 40.5 million users (European Travel Commission para. 11). The case study reflects that the country’s total ICT market reached $139.1 billion in 2008. The Brazilian market is export oriented and pays specific attention to global brand performances. The government places great emphasis on the country’s domestic market so as to ensure the sustainability of its traditional industrialists. Regulatory Framework While analyzing the country’s regulatory framework, it seems that Brazil adopts a friendly approach to foreign companies. The case study notes that Brazil has the highest Regulatory Quality index as compared to other emerging economies such as India and China. This situation provides outsourcing firms with a favorable business environment in the country. In addition, the country’s lowest FDI Restrictive Index Scores claim that it is one of the most open economies for FDI. Culture While considering Brazilian culture, it is observed that many Brazilian companies face challenges in handling the country’s English proficiency. This situation persuades Western companies to refrain from outsourcing jobs and businesses to Brazil. From the case study, it is clear that the Brazilian culture attaches great importance to teamwork in software development projects. In addition, Brazilian culture is closer to that of the West in terms of race, religion, and family lifestyle. Hence, Brazilians can better understand Western business rules and market environments (Case Study 8). 2. Unlike the case of India, Brazil developed its software sector mainly to meet the needs of its domestic firms. Evidence suggests that Brazilian IT companies have

Experiment with acetic acid chloride, ethanol Essay Example for Free

Experiment with acetic acid chloride, ethanol Essay Experiment 1: Bromination of Acetanilide1 Precautions: Ethanol is flammable Sodium hypochlorite is an oxidizing agent and releases toxic fumes (handle in fume hood) Acetic acid is corrosive, harmful if inhaled, flammable and can cause burns (handle in fume hood) Gloves are recommended to avoid chemical contact with skin Reaction Scheme: Conversion of acetanilide to p-bromoacetanilide Procedure: To a 125 mL Erlenmeyer flask containing a mixture of 95% ethanol (6 mL) and acetic acid (5 mL), dissolve acetanilide (7.4 mmol) and sodium bromide (1.8 g). Place the reaction flask in an ice bath (at least 5oC) for 5 minutes (keep this reaction in the hood). Add sodium hypochlorite (8.3 mmol) by addition of household bleach; leave the reaction flask in the ice bath 5 min. After removing the flask from the ice bath and placing a watch glass over the opening, allow the reaction mixture to come to room temperature over 15 minutes. Place the reaction flask into the ice bath and quench the unreacted bromine by addition of both 5 mL of sodium thiosulfate solution (1 g/5 mL) and 5 mL sodium hydroxide solution(1 g/5 mL ); collect the product by suction filtration. Recrystalllize the brominated product from a minimum amount of solvent. You will need to select a solvent from water, 50% ethanol or 95% ethanol. To identify the best solvent, use what you have learned in Organic I Chemistry Lab, hint: think about what properties makes a good recrystallization solvent. Test your recrystallization solvent in test tubes using the tip of a spatula of your compound. Remember to use a water bath to heat organic solvents. NEVER heat organic solvents directl y on a hot plate-always use a hot water bath! Dry the product and obtain melting point range (one fast and one slow) and an IR spectrum. Be sure to record observations in your laboratory notebook. 1 From â€Å"A Multistep Synthesis Incorporating a Green Bromination of an Aromatic Ring† J. Chem. Educ. 2012, 89, 1063 Prelab: In your lab notebook, write: 1. Date, Title of lab, Purpose and Mechanism of Reaction 2. Copy the following tables into your laboratory notebook and fill in MM 3. Write a brief description (bullet points) of the procedure Substance Acetanilide Sodium Bromide Sodium Hypochlorite 95% Ethanol Acetic Acid MM (g/mol) mmol g mL Product Data MM (g/mol) mmol g before recrystallization recrystallization solvent mL recrystallization solvent g after recrystallization % Recovery Theoretical Yield, g Percent yield Melting point range fast Melting point range slow Literature Mp Value Reference for Lit. Mp Value p-bromoacetanilide Waste Disposal: Place the filtrate from the reaction in the basic halogenated waste. Place the filtrate from recrystallization in the halogenated waste (as it may contain some p-bromoacetanilide). For your lab report: Continue in your lab notebook from the prelab. Complete the tables and show all calculations (clearly label where each calculation is in the notebook by providing each calculation with a title). Finally write a conclusion that includes a discussion of results and attach the IR (assign peaks) and the 1H NMR (be sure to assign all peaks on the NMR). Hand in the original of the carbonless copy pages as your lab report.

The benefits of ecommerce and emarketing

The benefits of ecommerce and emarketing The most current and relevant literature on e-marketing is examined and the relevant areas disused in various literature which has connection with the objective of the business project are explored in this chapter. E-business and e-commerce are modern form of business which is performed in a technologically advanced business environment. The e-business is termed as the application of information technology for internal business process as well as activities in which a company engages during commercial activity. These activities can include functional activities such as finance, marketing, human resources management and operations (Philips, 2003). Ecommerce is the use of Information and communication technology to enable external activities and relationship with individuals, groups and other businesses (Laudon and Traver, 2002).Due to the growth in electronic media for business functions , the way of interaction between the supplier, distributor, seller and customer has become changed and more enhanced. E-commerce channels allow businesses to get to the customer faster, with more velocity, and more value (Budhwani, 2001) E-Marketing E-marketing is a process of building and maintaining customer relationship through online activities to facilitate the exchange of ideas, products and services that satisfy the goals of both parties (Mohammed et al, 2001). Strauss et al (2003) suggest that e-marketing covers a wide range of IT related applications with three main aims: Transforming marketing strategies to create more customer value through more effective segmentation, targeting, differentiation and positioning strategies; more efficiently planning and executing the conception, distribution, promotion and pricing of goods, services and ideas; creating exchanges that satisfy individual consumer and organisational customers objectives. Business is mainly based on exchange process; e-marketing has the ability to be beneficial for all the people who involve in the business. Mainly organization has realised this and started to refocus their marketing strategy using e-marketing. E-Marketing versus Traditional Marketing As number of individuals spending their time on internet is increasing rapidly, e-marketing is growing as a powerful marketing tool. Due to advancement and utilisation of technology in Internet has grown rapidly, thereby e-marketing gained more attention by most of the firms and due to this the traditional marketing methods loses its value. The traditional marketing channels like as television, print media, and radio are becoming less popular. The traditional media are competing with the electronic media for seeking customer attention but the Internet and appear to be gaining over the other media. On implementing E-Marketing a company can reach its customer directly through website, e-mail, social networking sites and various other means. E-Marketing is cost effective and also gains lot of attention of the customer. These factors make E-Marketing to overlap the traditional marketing. The Internet is assumed to be an important channel for marketing and distribution of products and services. This is, among other things, due to the cost-effectiveness of the Internet and the convenience for customers. With the Internet marketers can reach out to a broad customer base, locate target customers, identify their needs and communicate with them at a relatively low cost. The Internet provides an opportunity for market testing and optimization. Increasing digitalization will make it progressively easier to experimentally alter particular aspects of a business and quickly observe how customers respond (Wyner, 2000) Benefits of e-marketing E-marketing has several benefits which can be capitalised by the organisation to gain competitive advantages; those benefits are listed below, The web allows non-linear communication in which there is free flow and exchange of information, and there is a potential for two-way communication between a business and its audiences in different contexts on a one to one basis, and a many-to-many basis. The many-to-many model involves communication between customers (Hoffman and Novak, 1995). E-marketing can increase an organisations geographic coverage beyond its traditional operating area. E-marketing will also make the organisation to have a global presence and a wider reach. New market and new customers can be obtained by the company, if the e-marketing is utilised effectively. Moreover e-marketing provides a cheap way of communicating with customers and the business transactions can also be cared out in low cost. A website can be used as a powerful business tool for carrying out sales and services all day providing greater convenience for the customer. Besides that e-marketing can be used for an online sales promotion and provide targeted offers and special privileges to the customer. E-Marketing is fast and flexible communication tool and helps to fulfil the customer retention objective of the company. The internet provides rich sources of marketing data for the marketers, which can be used for decision-making purposes. Additionally e-marketing research supported with appropriate software and technology provides a good data analysis to streamline the process of research. Similarly e-marketing help to improve the brand name and provides a better platform for development of the brand presence. The purpose of branding is to facilitate the organisations task of getting and maintaining a loyal customer base in a cost-effective manner to achieve the highest possible return on investment (De Chernatony and McDonald, 1998, p.17) E-marketing problems There are also few problems with e-marketing that marketers must understand and respond to. Those are outlined below: A companys marketing environment consists of the actors and forces outside marketing that affect the marketing managements ability to develop and maintain successful transactions with its target customers. The marketing environment offers both threats and opportunities (Kotler et al, 2001) The major problem of e-marketing is lack of trust among the online users to make transactions with unknown traders and the customers resistance to change, mainly older and disadvantage people. Next big problem is customers concerns over privacy issues such as spam and unwanted marketing communication. Rising network security doubts over fraud and hacking cause huge setback for e-marketing. Moreover the technology gap between the organization and customer is a disadvantage. There are also difficulties and social impacts in cross-broader trading using electronic media. Customization and Personalization through E-marketing The e-marketing provides customization and personalization benefits to both firm and the customer. Customisation refers to more personalised products availability and tailored communication. The Internet marketing environment offers extensive customization and personalization opportunities. The evolution from marketing on the averages to marketing on the differences is a very prominent theme and a major advantage of the Web market compared to real environments (Reitman, 1994). Customization provides the ability to the customer to order product uniquely as per their need and specification. This helps the firms to know more about the individual customer, so that the offers and communications can be tailored as per the behaviour of the customer. This provides a great competitive advantage. E-marketing and Customer Focus The customer is the central focus for any business organisation and marketing activities are will be build to achieve high levels of customer satisfaction. Customer loyalty is emerged from satisfaction and from loyalty come more profitability and sales. The customer is the key element for all business but the e-marketing make customer even more powerful. Due the technology advancement customers are more demanding with search engines, more substitute product availability and multi-channel user friendly technology. Customer makes up the online communities of an organisation. Consumer behaviour growing to be more complex. But e-marketing coupled with emerging technologies enables more precise segmentation and targeting of customer. E-marketing helps to implement personalised offering to each customer, this done by obtaining permission and sends offers to target customer. The interactive nature of internet allows getting quicker customer feedback. These factors of e-marketing helps firms to remain customer focused.

A Social Gathering Essay -- Communication, Broadcasting, Press

Innovations and inventions are driving today’s market. Almost overnight, the concept of social media modifying business, large and small, has become prevalent. With this aspect in mind, companies must replicatet the ever-changing atmosphere of the global business media. The types of media available include blogs, photo sharing, video sharing, personal social networks, events, email, label social networks, wikis (internet user edited encyclopedias), pod casting, and texting. This social content may be demarcated as what people make and share. Both big and small businesses must adapt to an ever-changing economy due to the vast, expensive operation cost they need to cover. In order for small businesses to achieve leverage in an economy, they must carry out social media to see success. Communal broadcasting is a way for consumers to effectively advertise a product free of charge and it is this aspect that is benefiting a company. Consumers will share with their network if the product gives them joy (Evans 26). This is why blogs are so influential. They create a temperament with readers that trust them. Bloggers talk about a product in context of their lifestyle allowing it to be relatable to the reader. Many laws currently are in existence that affects bloggers. Some of these laws concern freedom and speech and copyright that potentially may differ from country to country and often times, the laws have not yet been updated to include more than traditional journalists (â€Å"Legal†). Bloggers specifically will have to find the fine line to walk on when most people in the blogosphere are normal people not familiar with publishing laws. These laws exist for a reason though. Blogs and other social media not being censored by any ... ...omics leading away from more laissez-faire policies to instead, ones involving checks and balances with in the economy. With this prerogative, small businesses will be able to thrive and succeed while still maintaining a relationship with bigger business. To achieve such success, social media advertising and innovative ways to catch the attention of the people must be employed. The internet and its growing abilities allows for even an individual to have a way to connect with the word. With different types of social media available from micro blogging to making interactive games, companies have the option to be flexible about how they want to get their product out to the mass public. This is why businesses may even have to be implementing the next new thing while also being aware of what social media is. The key is to stay innovative to be successful.

Minimum wage essay Essay

Minimum wage has been a very controversial topic. Nowadays people just can’t survive on minimum wage. Prices are rising but yet the pay is still the same. How do they expect us to survive on eight dollars and twenty five cents? Minimum wage workers in Chicago land locations had joined others across the country for a one-day strike, which was held August 29, 2013 outside the ROCK N ROLL McDonalds in the River North neighborhood, demanding their wage to be at least $15.00 an hour. There was a worker there named Tyree Johnson who said he has been working on McDonalds for a total of 21 years and still earning a total of eight dollars and twenty five cents an hour. He states â€Å"Every time I would ask for a raise they would just tell me you shouldn’t have joined that union, were not giving you any raise†. The workers who had gathered up there said that they were tired on choosing between paying the rent or paying the groceries. Another minimum wage worker named Dejun Jackson says it takes him three jobs to raise a family. He gets up at 4:30am to start his shift at 5:45am. He ends his first job around 1 O’clock and has to be in his second job around 1:15. He does not end his second shift until 9 or 9:30pm. He states he has no time to see his kids except the weekends for the same reason that he has two jobs. Between his two jobs he works a total of 70 hours a week. Within a year he makes an average of $50,000. Dejun Jackson is also in school hoping one day he would be able to work just one shift and spend more time with his family. But just by having just one job he wouldn’t be able to make it through since one job helps him pay the pills and the other the cost of his school. I agree that people cannot live on minimum wage since the cost of living has gone up drastically. This has always been a conflict and will continue to be unless they raise minimum wage. The type of life we are living now days won’t simply just get us through by working on minimum wage. People have things to pay for example rent, food transportation, clothes, bills; school etc. People that get pay minimum wage are usually on government assistance which means everybody who is paying taxes are actually paying for the food stamps or any type of services that they are receiving from the government. It would be better if the companies would just pay their workers a decent amount of salary instead of other people having to pay for whatever the company is not paying them. The authors’ argument is very logical since it states why people can’t survive on minimum wage. This makes people have two jobs just too sustain a family. People wouldn’t be able to make through just by having one job, since the cost of living has gone up drastically.

Develop a media plan Essay

Introduction I am going to define the EYWA company media requirements. And as well as identifying target audience and consumer profile, analysis the product market factor of the EYWA Company. Analysis the creative requirements of an advertising message and identifying media merchandising requirements , confirm the media budget and legal and voluntary constraints of the company of EYWA. 2. Characteristics of the target audience from the advertising brief. Earth sprite products are 100% natural and effective reasonable and innovative. The target audience consist of woman who are beauty conscious and who are looking for natural products. They are aware of the adverse effects of chemical-based skin care products. They are looking for natural products which are good value for money and will their skin looking rediant  and help fight aging. 3. Prepare a detailed consumer profile EWYA Company Demographic information Gender – Females Age – 25-54 Marital status: half of married and half of single Level of educational attained: females professional, Wives of professional Income – approximately $150,000 Geography profile- inner city and suburban areas Psychographic information: Activity Interest Opinion Values Lifestyle 4. Analyses market factor to determine the reach and frequency required for each of the advertising media suggested in the brief. Media strategy: EWYA Company using media for advertising such as TV, radio, woman’s magazines and health magazines. EWYA Company also using some of social website for examples Face book and twitter could also highly effective. Point of sale display in a major super market or chemist chain should also be considered. Level of involvement: TV, radio, and magazines and social media are high level involvement. Point of sale display in a major super market or chemist chain comes in low level involvement. Product usage and lifecycle: product usage is high and product life cycle comes in four sections. Advertising message characteristics: it is reasonable price and 100% Australia owned. Product characteristics: The entire earth sprite product contains tamanu oil which has a unique capacity to support the formation of new tissue. Eywa is 100% Australian owned. Ewya products price are very affordable rather than the competitors’ products. Competitive situation: other similar products on the market in term of product features and pricing. Create brand awareness for the Earth sprite products and differentiate the brand from its many competitors.  Media enviourment : it is combination of electronic and hardcopy media enviourment. 5. (a) creative requirement Eywa using mainstream media. Images Action Colour Words Music and sound Colour plays important part in advertising. colour perception controlled by brain, eyes and influencing our emotions and actions and we can use many colour such as black, blue, red, white, yellow, green, pink etc. Through the action add to the creative message by demonstrating how the product can be used and features of the products. Images based on the impact you want to make on the consumer. Music and sound I the key element in advertising like using the advertising slogan as part of the sound experience for the consumer can also make a big impact through brand association. The cost of this promotion is $5 million. Advertising message and media implication: the catchy slogan â€Å"Reconnect† with nature. Eywa is 100% Australian owned.  Ewya products price are very affordable rather than the competitors’ products. 6. Outline the product or service merchandising requirements Point of sale display space in a major super market or chemist chain should also be considered. Merchandising refer to any activity that aims to sell products or service using point of sale The product or service advertising be relevant to the specific communities. The product and service have an association with a specific media vehicle. A media merchandising strategy is to adopt a brand extension strategy. 7. Identify any relevant local, national or international legislation or standard that you may need to consider.